Fit before sale
We tell families when home care is not the right answer — even when that means losing the sale.
The first conversation a family has with us is not a quote. It is a fit check. If a parent has wandered out of the house twice in the last month and the home has no door alarms or perimeter signaling. Recommending additional companion-care hours is the wrong answer — a memory-care community may keep that parent safer than a few extra hours per week ever could. We say so, on the call, even though it costs us the placement.
What this looks like in practice: roughly one in five inbound calls ends with us recommending a different setting (assisted living, adult foster care, memory care, or skilled nursing). We track those calls because referring out is part of how we judge our own work, not an accident.
Cross-checks: take the care quiz for a structured fit assessment, or read the home care vs. assisted living comparison.
